Tuesday, March 25, 2008

Schweppes Bursts in a Slow Motion Ballet

This spot was brought to my attention last week by Jeremy of Reptastic . I don't know what i think is more beautiful, the moments of quiet anticipation as the balloons slowly hover in space or when the balloons seem to liquefy right before they burst. It's all wonder full, slow down and give it a watch.

The spot was created by agency George Patterson Y&R
and directed by Garth Davis via Exit Films both out of Australia. Garth has an amazing reel including award winning work for Xbox and Boots.