By far, the most inspiring project discussed at the 'boards summit, for me, was Taxi's 15 Below Project.To celebrate the company's 15th anniversary they decided that instead of spending their budget on alcohol for a party, or swag that would probably end up in the garbage, they were going to give back to the community. The result the 15 Below Project.
Winters in Canada are harsh, and even more so to the homeless who call the streets their home, with temperatures often reaching far below freezing. With the help of designer Lida Baday, Taxi created a lightweight, waterproof, breathable, jacket lined with 15 pockets. When stuffed with newspaper (readily available on the streets) the jacket is insulated enough to withstand temperatures of 15 below c for 8 hours (see the test footage.) When not in use the jacket folds into itself in a backpack style and can be used as a pillow. The jackets are distributed through Salvation Army and Good Will Locations, where employees are taught to instruct those that receive the jacket how it works and of all of its functions. 3,000 jackets will be distributed to people living on the streets throughout Canada with plans to expand into New York City and other cold weather cities.
To top it all off, Starting November 15th, a number of jackets autographed by involved celebrities including R.E.M, Kim Katrall, Isabella Rossellini and more will be auctioned off on ebay, with all proceeds directly funding the 15 below project.Please visit the website and if you can bid on the items.
After you Vote on TuesdayBen &Jerry's will give you free ice cream for a job well done....and as I side note, I went on the tour when I was in Vermont a few weeks ago, and the visual style and branding of this company has to be one of the very best - don't you think? From the cartons, to the posters, to the processing room - it's color and curves, and cow spots all over.
As I'm taking my time to digest all that I heard, learned, and saw last week at the 'boards Summit I'll be posting about it - for a couple more days at least!The Directors to Watch Showcase was outstanding this year. Some of the work included I've even covered before not realizing the novice talent that was responsible for the content. (ie. Wanderlust from Encyclopedia Pictura)One of them was Shy the Sun, the directing team responsible for the United Airlines commercials that were all over the Olympics. This short film, Tale of How, was part of their show reel.
Another animated video that jumped out at me was, Tear Drop, from Adreas Nilsson - eye candy.
I attended a great music showcase at the 'boards summit last week, featuring artists; Mother-Mother, Ben Lee, Jamie Leonhart, and Jason Collett - all of whom are also represented for the advertising industry by Last Gang/Ole, Frisbe, Mophonics, and Vapor respectively.
This spot is one of my favorite new things. It brings a huge smile to my face every time is comes on the air. Not sure if it is the gigantic music staff or the Mario Brothers remix but I just think it's great.
Not sure who did it yet, if anyone knows any credit info please let me know!
I just got to the city - I'm here attending the 'boards summit this week, though there is a new thing I'd rather do than work! Thanks to the glorious TV's in Taxi Cabs I was informed of the Chanel Mobile Exhibit in Central Park. Mobile because it is transported to various cities, and only in New York for 3 weeks.
The compartmental shell container is designed by acclaimed architect Zaha Hadid. The interior is a gallery dedicated to the art, design, and fashion that surrounded the life of the iconic Coco Chanel.
The newest video from Feist, Honey Honey, is a seafarers adventure told through puppets. The video is directed by Anthony Seck, frequent Feist collaborator, who is also responsible for videos Mushaboom and One Evening.
Boston Globe's Mathew Gilbert had a great post this week featuring the top sitcom intros. The list includes everything from The Sapranos to The Dick Van Dyke Show. When I didn't see The Simpsons there I started to think about what other animated intros would be nice to see together (ok there are some Muppets involved too)...so here goes...
This campaign from BC Dairy Foundation is so much fun. It is a collection of commercials that range from claymation to stop motion with found objects, like playing cards, puppets, trophies, Legos, and Russian dolls. You can watch all of the films at Must Drink More Milk, and see my fovorites below.
Illustrator Alan Aldridge has a new show at the London Design Museum that opened on Friday. Aldridge is known for his psychedelic work with The Who, The Beatles, Elton John, Andy Warhol, Penguin Books and more - which made him an icon of the 1960's and 70s.
This new animated video forDeerhoof is being featured on the front page of YouTube today. I love the naive and raw style of animation made with paper cut outs. I decided I had to find more work from director-animator Clyde Peterson and was so excited by what I found. The work that I was able to find is a mix of live action and animation interspersed with whimsical theatrical elements and shot on imperfect film, maybe a super 8 camera?
I love the handmade signature that canvases the projects, can't wait to see more from Peterson in the future, enjoy.
Deerhoof "Chandelier Searchlight"
Thao Nguyen "Bag of Hammers" Clyde Peterson with Forrest Baum
Baz Luhrmann, one of my all time favorite directors, has completed a new commercial campaign for Australian Tourism. The two spots, Billabong, and Boab, cinematically illustrate the call to "Walkabout" Australia from within everyday life.
Luhrmann's first commercial effort was the high glamor, beautifully art directed, branded short film for Chanel.
I'm so grateful to be working with a client that collaborated with singer songwriter Robert Francis, otherwise I might have never known about him. Francis is an LA artist whose first album, One by One is creating buzz among the music industry insiders.
Check out the video for the heartbroken single, Little Girl.
I found this little clip at Motionographer. I love the mix media, the use of stop motion, the matting and the double exposures. Though it was probably done in post, the effects feel very handmade and experimental as if a lot of it could have been created in camera.
I also love the bright and airy look, as you might have been able to tell from some other items I'm drawn too, like the Current/Elliot lookbook.
More sweet and cinematic work from Stinkdirector Ben Dawkins. The texture and color of the rain cloud paired with the yellow slicker is just perfect.The spot is via Dublin agency Chemistry for EasiSingles.