Brand New School + Fuel TV 4-EVA

Brand New School has been working with Fuel TV since it's inception in 2003. Their latest wave of branding is fresh and forward thinking without completely forgetting the past. They have rethought the station ID's by remashing a number of the previous ID's from other artists resulting in a compilation of identity that is lo-fi - full of digital noise, old and new at the same time. I love it. It reminds me of some of the original MTV ID's but with a new millennium twist. And the "surrealist Dollhouse" is well - surreal.

FUEL TV On-Air Brand Rethink from Brand New School on Vimeo.

FUEL TV: Surrealist Dollhouse from FUEL TV on Vimeo.