After working in the industry I have a hard time saying that there isn't something magical about what VW did for Nick Drake, the phrase "I'd like to buy the world a Coke," or the fact that this is how brands create buzz nowadays.
As a lover of art and design this spot just makes me warm and fuzzy:
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Coca-Cola "What Goes Around Comes Around" Directed by Nagi Noda of Partizan music by Jack White.