Radiohead Animated Music Video Contest

Have you seen this? Radiohead and aniboom have joined forces in a contest to create animated videos for the newest Radiohead album, In Rainbows. The first wave of the contest has already been completed and there are ten semifinalists. I am blown away by the quality of the work, and the diversity, it's really worth checking out all of the finalists works in progress.










Gotta love Radiohead, not only to they embrace their audience by asking them to name their price for the new album, but now they continue to engage them by inviting them to creative the videos, all the while further promoting the album.