Wednesday, January 27, 2010

Shilo Makes a Perfect Little Community out of Clay

Shilo has made this lighthearted animated spot for the 2010 Census using the classic "claymation" look to bring a little girl's dream community to life.

Census "Community" - Director's Cut from Shilo on Vimeo.

...and they even put together a little making if piece for a look inside the creative process, definitely worth checking out. I'm always blown away when the end product looks so much like the initial story boards, i guess it's just the work of true professionals who are able to deliver their vision on target but i think it's so impressive.

Making Of 2010 Census "Community" from Shilo on Vimeo.