Absolute Has a One Track Mind

I stumbled upon these on Le Book, from photographer Marcel Christ. So much for subtlety! We all know there is plenty allusion to sex in art and advertising, but the paintings of Georgia O'Keefe are flowers first and reproductive organs second, aren't they?

These Absolute ads are more like the portrait Charlotte posed for that time in Sex and the City...you know the one...

The good thing from the advertising stand point is - not only did they catch my attention but I couldn't look away - I was scouring them for some copy that references the steamy image, a tongue in cheek comment, something to let me know they knew what they were doing...but they knew...

What do you think? Too much or bravo...