ikea Rearranges Furniture for the Holidays

Somehow ikea ads always manage to put a smile on my face. This new print and outdoor campaign from Zig Totonto did not disappoint. I wonder if I have the space to create any sort of joyful message with the furniture in my apartment...hmmm.

ikea outdoors

Other advertising that I find inspiring comes in unexpected places, like Central Park or the New York Subway, thanks to ikea. I love the idea of adding visual surprises into the world we walk through every day.