Wednesday, February 20, 2008

Mountain Dew Living Art

I'm loving this spot for Mountain Dew directed by Matt Aselton of Epoch Films. Most of the advertising trades have mentioned it in some capacity, it's a pretty cool spot oozing with style, which of course is the point. Mountain Dew has commissioned a handful of artists to design limited edition bottles, all with the graffiti, x-games style that it's demographic should love.

What I enjoyed most is the website that showcases the art and design of the wraps, there are series of videos with artists in their studios showing off their sketch books and their own creative process. Definitely worth a look.

(artists left to right) Chuck Anderson, Dez, Troy Denning

Green label Art also has a YouTube page where all of the videos, including the commercial can be viewed.