BMW x6 "Clay" Commercial

While waiting for a ride home from the auto mechanic this morning I saw this ad on air. It's always a nice surprise for me to be forced to watch a program I may not otherwise watch, because I get a whole new lineup of commercials I wouldn't otherwise see.

This BMW commercial caught my eye, I like how it gives the perception that you are watching a work in progress and are peeking in on the creative process.

The spot is directed by Andrew van der Westhuyzen of Collider Design Firm, and the music is by composer Felix Bloxsom.