Monday, April 14, 2008

Dodge Stands out in an Animated World

I don't know exactly what it is about this spot that I like so much. First I think it's the song that sounds like it could be off of Weezer's Pinkerton album, and then I think its the fact that the animated black and white world is really cute, and the red Dodge pops off the screen in comparison.

video

I think it's great use of visual design to draw attention to the product. The big minus is the voice over, ruins the song for me, but whatchagonna do, I bet the directors cut is great.

The agency is BBDO NY, and the Animation comes from Charlex, also NY.