Friday, June 27, 2008

More than Pandas for the World Wildlife Federation

Lately I've been really consumed with global horrors like Darfur and Burma, it's really upsetting and makes me feel helpless.

These WWF ads reverted my attention to another global environmental cause that seems slightly less impossible. I love the use of the iconic brand image to point to other areas of the WWFs continuing fights and successes. The campaign comes via BBH China.