My Levis Hold Helium

I love it when I hear people outside of the advertising industry talking about commercials. One such conversation came up at brunch on Sunday when the question was raised- could you in fact fill your jeans with helium and float? I love it - viral success proven by an unknowing suspect plagued with the ultimate question - is it real?

In honor of my french toast convo, from the Levi's Unbuttoned campaign.