Wednesday, November 12, 2008

Toshiba Plays with Motion and Time

This new commercial from Toshiba "Timesculpture" is a feat in choreography, directing, camera work and special affects - the result is very very cool.

For those dying to know exactly how the "timesculpture" was achieved, Toshiba, Grey London, Director Mitch Stratten from Hungry Man, and the artists from Whitehouse and The Mill talk us through the experiment.

The spot obviously uses the 360 camera techniques that first wowed us in The Matrix, but there is also something about it that reminds me of that opening from the Drew Carey Show where each cast member enters the office one by one by repeating the same actions until its a full on choreographed scene. I'll post as soon as I can find it.