Wednesday, December 3, 2008

Stella Artois Crafts the Christmas Spirit

Lowe Roche and Lowe London created this magical holiday commercial along with Pysop to echo the master craftsmanship that goes into a Stella. In the video a mater crafstman creates an intricate and magical paper wonderland.

You can view the film on a special Stella Microsite where you can also download instructions to make your own paper decorations, or send a friend a star - an invitation to meet over a Stella. There is also a short history of the beer - turns out Stella was originally made just for the Holidays but became so popular it eventually became available year round - who knew?!