Tuesday, August 18, 2009

Salty, How am I Supposed to Live Without You?

Sidekicks turned this little guy into one sad saltshaker - but it's so darn cute! Directed by David Hicks of Sons and Daughters with animation by AXYZ, this lonesome little salty is like a cute modernized version of the tiny little super guy. Check out the spot below, you'll see what I mean. video
Right? I mean, when the salty tears started falling it pushed me over the edge, adorable and really a leap above for the Sidekicks brand.

For those of you who remember the Teeny Little Super Guy, you will enjoy this.