Arnold Brings the Mystery of Old No 7 to Life for Jack Daniels

This whimsical, but slightly dark and reminiscent of a ghost story or an ancient tale being told throughout time (appropriately) is one of my favorite ads on the air at the moment. The story of the Old No.7 on the Jack Daniels facade.

Jack Daniel's "Label Story": "Old No. 7" from Brand New School on Vimeo.

the animation comes from Brand New School, another favorite design firm of mine, if you haven't watched their reel - go do that now!