Wednesday, March 3, 2010

OK GO Plays Mousetrap with This Too Shall Pass

It's nice to see that OK GO has continued it's run of excellent, and hopefully virally successful, music videos. You remember Mouse Trap right? (the board game, not the movie) if not what about the breakfast scene from Pee Wee's Big Adventure?

Well OK Go, with the help of director James Frost (Zoo Films) and Syyn Labs created a life sized, and extremely intricate, moving chain reaction machine that in itself took months of pre-planning to create before the camera choreography was even a thought - the end result - fun. really really fun. Check it out.

Here's some trivia for you, the actual name of such a machine is a Rube Goldberg machine, a machine that achieves a simple task in an over complicated or convoluted manner.

Want to see that Pee Wee scene? You got it!