How to create a good PSA.
1. take beautiful black and white footage of people
2. add Tom Waits
3. top off with fun creative gimmick such as reinforcing literal message with human body parts
These are actually a few years old but they were running the other day and i just liked them. They remind me of the found alphabet photos and spell with flickr. (both endless fun and inspiration, I think i might take this concept to make some DIY gifts for approaching weddings, what a good excuse to hit the city with the camera?)