Wednesday, March 24, 2010

The Viral Factory's Solar Controlled Earth Hour Countdown

Earth Hour is upon us once again. This Saturday the 27th residents and businesses around the world will shut off for an hour in an act to conserve energy and unite in awareness of the energy crisis world wide.

The Viral Factory produced and created a light sensitive or interactive stop motion animation with music from Hot Chip for the occasion.

The version on the Earth Hour site senses the light level via your computer's web cam and dictates the version of the story told. Check it out for yourself here:

The YouTube version has a built in toggle light switch so that you can jump back and forth between the story lines...very cool. i love this idea and the video is really entertaining too.