Monday, March 15, 2010 - Powered by Puppets...err Real People

How can you not love these new ads for via their new agency of note Boston's own Mullen? Everyone loves some good puppetry, right? and if nothing else the lo-fi aesthetic stands out amongst the flashy car commercials and highly produced sport drink ads while staying making the simple point, has fantastic human customer service.

for those of you interested in some more about the creative process check out this video with thoughts from the creatives at Mullen, directors, character designers, and "zappet-iers."