Tuesday, April 20, 2010

AT&T Whisks us Into a World of Imagination

How can you not look up when this sweet lullaby from Gene WIlder and our childhoods breaks through TV noise? The first time it aired i was glued to the TV, smile on my face, ecstatic that someone was using the charming soundtrack from Charlie and the Chocolate Factory, and intrigued by the childish drawings that sprung to life, waiting attentively for the punch line - the brand.
AT&T. I was shocked and a bit disappointed at first it didnt seem to fit but i guess that was their intention, to begin to change the perception of the brand. I'm excited to see what comes next.

The new spot is part of the "Re-think Possible" campaign via BBDO, directed by Peter Thwaites.

For those who are feeling the impulse to watch the Willy Wonka scene, here it is!