AT&T. I was shocked and a bit disappointed at first it didnt seem to fit but i guess that was their intention, to begin to change the perception of the brand. I'm excited to see what comes next.
The new spot is part of the "Re-think Possible" campaign via BBDO, directed by Peter Thwaites.
For those who are feeling the impulse to watch the Willy Wonka scene, here it is!