Toyota Avalon Travels Back in Time

What do you guys think about these new retro kitsch Toyota Avalon commercials? They are part Mad Men, part vintage advertising, and part stepford wife creepy.

At first i thought they totally missed their mark, trying to be vintage but not going far enough with the aesthetic, lighting or film stocks, but the more i see them, and think about the two of them as a campaign rather than individual spots i get the kitsch factor much more and kinda really like them. I also like the idea of travel as a luxury rather than a given or a right, it's a nice change of perception. thoughts? Mr. Sandman bring me a dream?