Absolute Moves into the Green Monster

There has been some big news from Fenway Park the last day or so. Red Sox Nation set a record for the 456th consecutive sold out game at Fenway last night, and Absolute Vodka released a new Ad campaign illustrating a Sox Fan moving to the Green Moster, settling in for the fast approaching playoffs. I don't think they sell hard alcohol inthe park do they? I'm pretty sure it's just beer drinking going on it the bleachers - but maybe that will change?

As The Herald article points out, this ad shows a departure from the bottle shaped Absolute Ads of the last 20 years, depicting instead a story line about an Absolute World.