Thursday, July 17, 2008

HP Enlists Director Bucky Fukumoto to Discuss 3M's Green Initiatives

What I love most about these spots are the animation and art direction. Animation using everyday objects is one of my favorite things and the bright colored post-it's give it such a fun carefree pop.

The director is Bucky Fukumoto of The Directors Bureau, the animation was done by Brian Covalt, and the production design was tackled by Eric Archer.