Wednesday, July 9, 2008

Reverse Graffiti finds a Brand: Clorox

Reverse Graffiti artist Moose aka Paul Curtis teams up with Clorox Green Works.

The idea of reverse graffiti isn't a new concept, but it is finally hitting the mainstream. Moose talks about how he stumbled into this relief art form, our dirty world, and how it feels to be part of a Green campaign.

Aside from the branded content, the reversegraffiti youtube page features some other worth watching making of videos. My favorite though is not part of The Reverse Graffiti project. It's this creation and destruction video that poses the question:

"Once you do this, you make people confront whether or not they like people cleaning walls or if they really have a problem with personal expression." -Paul "Moose" Curtis