Brand New School Uses Stop Motion to Animate 2010 AICP Sponsor Reel

Brand New School goes old school with a low-fi stop motion sponsor reel for this year's AICP awards. The team took advantage of the rich grimy streets of New York and used them as their abstract art backgrounds to illustrate the corporate sponsor titles. I just love the peeling paint and layers of old posters and graffiti they chose to use, such rich unique images that only time and exposure on the New York streets can create.

Here's the brief on the process from the Brand New School team:

Embracing Brand New School's passions for animation, photography and filmmaking, the team first created logo animations and printed those frames on individual, brightly colored pieces of paper. Then, armed with a Canon 5D, tape, and a small fleet of bicycles for transportation, they spent 5 days traveling multiple boroughs capturing the footage. "For each company's mark, we devised animations and then scoured neighborhoods in search of locations for them that would all work together," said Adolfsen. "We tried never to repeat ourselves, each time trying to raise the bar. It was like a big game, played on the walls and streets of the city." Music and mix credits for the Sponsor Reel go to the incredible talents at Stimmüng.

Brand New School Recycles Old Technology for HP

I think what I like most about this spot, (aside from the proud shiny tric that emerges from the garage excited to take on a sunny new day,) is the foundadtion it supports, E-Donor.

In an age where technology is changing and improving daily ( yeah, I bought the iPod mini - who knew they were gonna go smaller?) and at the same time we are more and more conscious about how our by-products affect the planet, recycling our electronics should become normal practice, shouldn't it?

I feel like not too long ago I couldn't give and old printer away-Goodwill wouldn't take it, recycling wouldn't take it-so I ended up with a museum dedicated to the evolution of the computer printer in my basement...time to clean that out!



The spot directed by Brand New School, via Goodby, Silverstein and Partners is called "Evolve." The song is "Regret"by Wye Oak.