whose on a kick? yep. green, living, growing, graffiti in the streets of Brooklyn from artist Edina Tokodi. She has taken urban gardening and environmental graffiti to a whole new place (and not without a message or a sense of humor.) see for yourself, the juxtaposition of the moss illustrations and the streetscape is amazing.
In honor of Earth Day I was looking for some retro PSA's about recycling and green topics because I keep thinking how sad it is that the kids of my generation, (the 80's) have been learning to live green since a young age - but it took until 2008/2009 to become a trend in the states.
Here is a spot from The Better World Society, winner of a Telly Award in 1990, featuring Kermit and a cast of Muppet monsters in "Waste Deep."
This Saturday, March 28, 2009, 8:30 pm local time millions around the world will be turning out the lights to raise awareness about climate change. Here in Boston Governor Patrick will be turning off all non essential lights in state buildings to encourage the private sector to do the same. To see how you can participate and how your city and town is taking part visit Earth Hour.(art work from Shepard Fairey)
These new outdoor ads come from TBWA Paris. McDonald's uses recycled ads to reiterate the McDonald's recycles message. You know I love vintage advertising! I found these on Best Ads on TV.
The diversity of these three environmentally focused ads is part of what makes them so good. Switch is MTV Networks International's Global Climate Change Campaign. Their website is chock full of media, information, and tips and problems solving ideas to live a more environmentally helpful life. Enjoy the videos and stop on by the website to see loads more!
I thought this commercial for wecansolveit.org was done so well, it took no dialog, only visuals and a message laid out plainly in white text to be affective. I immediately made my way to the website, of course I want to be a part of the cause, this is something i will proudly standing up for. The term that hit me the hardest was "free ourselves from our addiction to oil," I think addiction is the perfect word to illustrate the relearning that we will need to go through as a people, and it also implies the admittance that we have a problem that we all need to work hard to break.
Message from We Can Solve It
Together, We Can Repower America
Real change can happen real fast. We can strengthen our economy, lower fuel costs, free ourselves from our addiction to oil, and help solve the climate crisis. We can do this by switching to clean, free energy sources like the wind and sun -- and to do it within 10 years. Meeting this ambitious goal would create millions of new jobs, lead to permanently lower energy costs for families and help America lead the fight against global warming.
It's officially feeling fall here in New England, the leaves are changing colors and this Timberland commercial paints a perfect picture of the lifestyle personified by this local New England brand.
Timberland is a true environmental leader, a little while back I attended a Q&A with Timberland and Mullen media agency MediaHub about their Earthkeeper campaign, promoting their boot made with recycled rubber and plastics. The campaign itself took extra steps to live true to their Green Identity, including offsetting media purchases with wind energy credits and even recycling the canvas banner ads by having them made into tote bags and later sold at the Timberland stores.
I think what I like most about this spot, (aside from the proud shiny tric that emerges from the garage excited to take on a sunny new day,) is the foundadtion it supports, E-Donor.
In an age where technology is changing and improving daily ( yeah, I bought the iPod mini - who knew they were gonna go smaller?) and at the same time we are more and more conscious about how our by-products affect the planet, recycling our electronics should become normal practice, shouldn't it?
I feel like not too long ago I couldn't give and old printer away-Goodwill wouldn't take it, recycling wouldn't take it-so I ended up with a museum dedicated to the evolution of the computer printer in my basement...time to clean that out!
The spot directed by Brand New School, via Goodby, Silverstein and Partners is called "Evolve." The song is "Regret"by Wye Oak.
Reverse Graffiti artist Moose aka Paul Curtis teams up with Clorox Green Works.
The idea of reverse graffiti isn't a new concept, but it is finally hitting the mainstream. Moose talks about how he stumbled into this relief art form, our dirty world, and how it feels to be part of a Green campaign.
Aside from the branded content, the reversegraffiti youtube page features some other worth watching making of videos. My favorite though is not part of The Reverse Graffiti project. It's this creation and destruction video that poses the question:
"Once you do this, you make people confront whether or not they like people cleaning walls or if they really have a problem with personal expression." -Paul "Moose" Curtis
I love VBS.tv... They have some of the most interesting content I've seen on any medium. This newest installment in the Toxic series Garbage Island really spoke to me, maybe it was The Deadliest Catch marathon yesterday, i dunno, it's just good.
Posts
whose on a kick? yep. green, living, growing, graffiti in the streets of Brooklyn from artist Edina Tokodi. She has taken urban gardening and environmental graffiti to a whole new place (and not without a message or a sense of humor.) see for yourself, the juxtaposition of the moss illustrations and the streetscape is amazing.
