Billboards Come to Life with the Help of Olympus and Seeded by The Viral Factory

Billboard Ads come to life - your worst nightmare? Remember that Simpsons's Tree House of Horror when all of the advertising Icons were destroying the city? (just dont look- just dont look)

Well this is a lot less scary. A follow up to "The PEN Story" one year later - and super sized created from a series of stills blown up and photographed again in their surroundings with the PEN camera creating a new stop motion adventure.

for those of you interested in the origins of the story here ya go!

The Viral Factory's Solar Controlled Earth Hour Countdown

Earth Hour is upon us once again. This Saturday the 27th residents and businesses around the world will shut off for an hour in an act to conserve energy and unite in awareness of the energy crisis world wide.

The Viral Factory produced and created a light sensitive or interactive stop motion animation with music from Hot Chip for the occasion.

The version on the Earth Hour site senses the light level via your computer's web cam and dictates the version of the story told. Check it out for yourself here: http://www.myearthhour.org/lightsoff

The YouTube version has a built in toggle light switch so that you can jump back and forth between the story lines...very cool. i love this idea and the video is really entertaining too.

OK GO Plays Mousetrap with This Too Shall Pass

It's nice to see that OK GO has continued it's run of excellent, and hopefully virally successful, music videos. You remember Mouse Trap right? (the board game, not the movie) if not what about the breakfast scene from Pee Wee's Big Adventure?

Well OK Go, with the help of director James Frost (Zoo Films) and Syyn Labs created a life sized, and extremely intricate, moving chain reaction machine that in itself took months of pre-planning to create before the camera choreography was even a thought - the end result - fun. really really fun. Check it out.

Here's some trivia for you, the actual name of such a machine is a Rube Goldberg machine, a machine that achieves a simple task in an over complicated or convoluted manner.

Want to see that Pee Wee scene? You got it!

Art Around the World with Skype Outside and The Viral Factory

To promote Skype Outside with the help of The Viral Factory, the call has gone out to Skpe your messages to a variety of artists, from street performers and shadow artists to sculptors to recreate you messages in art. Personally, I'm waiting for the marraige proposal - c'mon! someone's gotta do it!

Check out the call for messages here:

and the first round of messages have come in, see the results here:

get in on the action at Skype Outside.

How Big Is Your Social Network, Really?

The Viral Factory enlist the Samsung Corby to find out how many friends four exceptional networkers can really pull together. The result? All out paint fight! So fun.



Stay tuned, I hear there is more to come!

If You Spell Something Wrong Do You Deserve Surgery?

...I dont think so." Find out what else you don't deserve and stop picking on the Insurance Companies - check out this Funny or Die sketch featuring Will Farrell for MoveOn.org.

Protect Insurance Companies PSA from Will Ferrell

The video has caught over 600,000 eyes today alone, now that is viral.

Oliver Peoples Catches a Tuesday

Oliver Peoples Eyewear brings Zooey Deschanel and one of my favorite musical artists, Matt Costa together in a short promotional film, Catch A Tuesday, directed by photographer/director Autumn De Wilde.

I am in love. From the seventies double exposed film aesthetic to the retro-indie styling, i WANT to live in that world.
Thanks Andrea for sharing it with me!

Me and My Shadow

Check out this dance off, promoting Volkswagen. Fun Stuff!



...now check out the flashback, Frank Sinatra and Sammy Davis Jr., classic.

Ray Ban Never Hide Booth Remix

Ok, so I'm a little slow on the uptake on this one, the Never Hide Booth was actually set up by Ray Ban during the SXSW festival this June. But how cool is this mix? Squeak E. Clean & Rossangeles mixed the audio from the booth together to make a song - love it!


I think it's super cool....and just because I feel like it, here is the viral sensation that is a couple years old now, the Ray Ban Sunglasses Face Catch. Enjoy!

When I See an Elephant Fly

The newest in The Viral Factory's campaign for Samsung will throw you for a loop! The viral starts like many of the public stunts I love so much, I was ready for the crowd to break out singing or dancing - but what happens I never saw coming - fantastic!

Piccadilly Circus - shoulda saw it coming!

Wicked Pissah! Are You Unique?

POLICE is looking for a new Younique face to represent the brand and have enlisted the help of The Viral Factory to spread the word. The online talent search is focused on the truly unique, good looks alone will get you nowhere - check out what this guy can do!



Think you should be in the running? Sign up here!

Everyone loves a good pee joke, The Viral Factory is definitely one of them, check out this viral from their archives.

Attack of the Hammer Pants

The first thought that came to mind when i saw this viral/stunt was...why am i never around when these things go down? I think this arena of advertising must make the day of anyone who witnesses and I'm just waiting for some savvy Creative to bring some unexpected commercial happiness into my day! 

Hello - a troop of Gold Hammer Pants wearing Hammer Time Dancers bomb a hipster jean store?! Hilarious!

This creative advertisement came from director Marc Klasfeld for the new A&E show Hammertime.

Samsung Camera Trick Challenge Revealed

A few weeks back I posted a viral video for Samsung from The Viral Factory with a 'how'd they do it' challenge attached. Well, if you are still wondering how they did it, stop staying up nights and check out the making of video below with all the reveals and tons of clues that might have tipped you off. Fun stuff...did you get? I gotta say I had it figured out but i didn't notice there were so many clues!

T-Mobile Gathers 13,000 to Sing Hey Jude

T-Mobile's latest spontaneous social stunt gives me such a warm fuzzy feeling - unity, togetherness, and music - how can it be bad?

Pian-Toes

We've seen the guys who can paint masterpieces with their toes, I love Bubble Toes, and have been told I have weird monkey toes - but never have I seen Piano- toes. At first I was a little grossed out (I think the black paint translated to dirty for me,) but then the fun of the performance just took over. Check it out.

New From The Viral Factory Samsung Camera Trick Challenge

This just came in from The Viral Factory in London. A fun little video shot with the new Samsung HD camera phone - the challenge? How did they do it? Comment with your guesses - a making of will explain it all in about 3 weeks - what do you think?

The Latest rom The Viral Factory and Samsung - Sheep Art

Check out more of The Viral Factory.
wanna see more from Samsung and The Viral Factory? check it out

The Viral Factory makes the Ultimate Cute Animal Video for Samsung

Who knew hedgehogs were so cute?!



For more from The Viral Factory visit their website.

Glass and a Half Full of Dancing Eyebrows

The follow up to the winner of countless accolades and unprecedented YouTube sucess, Gorilla, Cadbury brings us another strange, musical adventure that leaves you with a smile on your face, almost like a chocolate bar. Mmmmm.

Check out Eyebrow, directed by Tom Kuntz of MJZ.


..and by the off chance that you haven't seen Gorilla - you must watch it below.

My Levis Hold Helium

I love it when I hear people outside of the advertising industry talking about commercials. One such conversation came up at brunch on Sunday when the question was raised- could you in fact fill your jeans with helium and float? I love it - viral success proven by an unknowing suspect plagued with the ultimate question - is it real?

In honor of my french toast convo, from the Levi's Unbuttoned campaign.