Am I Collective Illusrates Every Word Score for Scrabble

This campaign via Ogilvy+ Mather, Paris caught my eye right away, not only is it a creative take on the classic word game, but it's a little dark which I thought was an interesting choice for a traditionally family. Maybe they finally are targeting the young adult generation of players? The illustrations come from the Am I Collective, who have an expansive collection of work which I intend to showcase in the near future, and the interactivity that the ads remind me of that Virgin Music illustration few years back with all of the band names hidden in it. Do I see a camel, volcano, neck tie? And is that a brontosaurus rainbow?