Zappos.com Perfect Airport Ad Placement

Nowadays most of our airport time is not spent sitting at the gate, but in the security check, right? It's cool, we're all used to it, and it's just part of the routine.

If you've flown out of LAX lately you might have noticed some smart advertisement placement in those security bins when you unload your laptop, baggie of toiletries, shoes, belts and pocket change. Zappos.com speaks directly to us and the exact moment we are experiencing. I couldn't help but notice and chuckle, I did wear good socks today, but what was i thinking with the boots? Talk about making an awkward transition even worse, "excuse me sir can i lean on you while i unzip these puppies?"
This smart move was courtesy of New York Ad Agency The Ad Store.