Typography and Toyota

To promote Toyota and type design (OK just Toyota,) Toyota Belgium, pleaseletmedesign, interactive artist Zachary Lieberman, and professional driver Stef van Campenhoudt created a font - yep - with a car. It's called iQ.
Cool right? The font it's self is pretty, but the colorful digital tracks of the tires are beautiful. Check out the making of below..and download the font for yourself here!