Wednesday, June 2, 2010

Ford Fiesta's Crazy Choreographed Commercial

I love filmmaking that you can tell took a lot of work in the choreography and preplanning, it just reveals the art form and brain power a bit more in my opinion than something made completely in post - i guess i'm just a lo-fi type of girl. this new spot for the Ford Fiesta where signage and other ambient elements start to communicate with the driver makes me smile.



The agency responsible is super agency Team Detroit, the song is called "Janglin" from Edward Sharpe and the Magnetic Zeros.

Get HIm to the Greek Animated spot for Adult Swim

boy i have had the hardest time finding a copy of this animated spot for Get Him to the Greek that i saw late one night on Adult Swim. I love it and i'm not sure why they don't spread it around the superweb (i'm talking to you adult swim..)

All i was able to find out was that it was produced by animation studio Titmouse specifically for adult swim...check it out below. (yes i know it's via someone's iphone taping their tv but i'll replace it once a good copy surfaces i promise!)


Friday, May 21, 2010

Billboards Come to Life with the Help of Olympus and Seeded by The Viral Factory

Billboard Ads come to life - your worst nightmare? Remember that Simpsons's Tree House of Horror when all of the advertising Icons were destroying the city? (just dont look- just dont look)

Well this is a lot less scary. A follow up to "The PEN Story" one year later - and super sized created from a series of stills blown up and photographed again in their surroundings with the PEN camera creating a new stop motion adventure.



for those of you interested in the origins of the story here ya go!


Wednesday, April 21, 2010

Toyota Avalon Travels Back in Time

What do you guys think about these new retro kitsch Toyota Avalon commercials? They are part Mad Men, part vintage advertising, and part stepford wife creepy.

At first i thought they totally missed their mark, trying to be vintage but not going far enough with the aesthetic, lighting or film stocks, but the more i see them, and think about the two of them as a campaign rather than individual spots i get the kitsch factor much more and kinda really like them. I also like the idea of travel as a luxury rather than a given or a right, it's a nice change of perception. thoughts? Mr. Sandman bring me a dream?

Tuesday, April 20, 2010

AT&T Whisks us Into a World of Imagination

How can you not look up when this sweet lullaby from Gene WIlder and our childhoods breaks through TV noise? The first time it aired i was glued to the TV, smile on my face, ecstatic that someone was using the charming soundtrack from Charlie and the Chocolate Factory, and intrigued by the childish drawings that sprung to life, waiting attentively for the punch line - the brand.
AT&T. I was shocked and a bit disappointed at first it didnt seem to fit but i guess that was their intention, to begin to change the perception of the brand. I'm excited to see what comes next.

The new spot is part of the "Re-think Possible" campaign via BBDO, directed by Peter Thwaites.

For those who are feeling the impulse to watch the Willy Wonka scene, here it is!

Saturday, April 17, 2010

Bansky Documentary Exit Through the Gift Shop

Street Art fans rejoice -Exit Through the Gift Shop, a look inside the life of art on the streets has opened in select cities, making it's way to Boston's Kendall Square Theater next week.



for those interested check out this review, some interesting insight into the film, Bansky and street art.

Thursday, April 15, 2010

Meet Birdman's Tattoos

Jerry Pyle over at Pictures in a Row sent me this spec project of his that I couldn't help but share. Just in time for the NBA playoffs Chris "Birdman" Andersen's tattoos come to life to talk about the excitement of the post season.



I think it's the beginning of something great - can't you see an action adventure animated series featuring these guys? It could be a great cast of characters - good stuff Jerry!

here is some more of the REAL Birdman talking about his tats for those who are interested in the inspiration.


Monday, March 29, 2010

The Pacific Opening Credit Sequence

Have you been watching The Pacific on HBO? If so you can't help but be amazed at the gorgeous opening title sequence. Sketches transition seamlessly into black and white photographs and dust from breaking charcoal shards elegantly portray shrapnel and explosions in the sand.

Below is the animatic from director Steve Fuller for Imaginary forces that won the job.

The Pacific Opening Credits from Steve Fuller on Vimeo.

You can check out the finished product here on the Imaginary Forces website.

Wednesday, March 24, 2010

The Viral Factory's Solar Controlled Earth Hour Countdown

Earth Hour is upon us once again. This Saturday the 27th residents and businesses around the world will shut off for an hour in an act to conserve energy and unite in awareness of the energy crisis world wide.

The Viral Factory produced and created a light sensitive or interactive stop motion animation with music from Hot Chip for the occasion.

The version on the Earth Hour site senses the light level via your computer's web cam and dictates the version of the story told. Check it out for yourself here: http://www.myearthhour.org/lightsoff

The YouTube version has a built in toggle light switch so that you can jump back and forth between the story lines...very cool. i love this idea and the video is really entertaining too.

Saturday, March 20, 2010

Diane Birch One Take Music Video

This video from Diane Birch for 'Valentino' directed by Dennis Liu of @radical.media is another great feat in choreography. Though the planning stages had to be extremely complex the end result has almost a sweet low-fi essence to it that reminds me of children performing in front of a tied up sheet for the neighborhood. The reality of the degree of performance couldn't be more different as is evident in the behind the scenes footage where the screen comes down.