Flaming Red Bull

Ogilvy Action, Beijing has created some new print ads for Red Bull letting you know what to order the next time you want a little pick me up with your cocktail.











Is this a new trend? I feel like there have been a couple other brands lately advertising not just their product but how to order it or what to drink it with. Jose Cuervo Black is one with their "Ask for Cuervo Black and Cola" campaign. I know there are others, any thoughts?