Thursday, August 7, 2008

Buck Builds Toyota "Through The Roof"

Production/animation company Buck built a model city for the new Toyota Corolla to cruise around...and suck the best amenities in 'Through the Roof.' The visual style of the world isn't trying to look photo real yet at the same time it's not a cartoon - it's almost like a match box car world, you can imagine guiding the Corolla through the streets exploring and creating the story of how it got from point A to point B.

video

Buck also has a behind the scenes piece on their site, which i love. The production design and miniatures involved in this spot make watching the creative process extra fun...if you like that sort of thing.











You can check out and download the behind the scenes here. It's worth the watch and offers some great insight from Creatives at Saatchi& Saatchi as well.