What Happened to Noam Murro's First Feature?

Like most people, I only just heard about Smart People, as it's being advertised for DVD release. With a cast of Ellen Page, Dennis Quaid, Sarah Jessica Parker, and Thomas Hayden Church; the producers of Sideways; and commercial directing hall of famer (if they had one-but he's a DGA winner thats basically the same thing) Noam Murro running the show- what went wrong?
If anyone has seen the film I'd love to hear your thoughts, I of course will add it to my Netflix to see it eventually but I can't help but think it may not be that good...