Tuesday, August 26, 2008

Joshua Allen Harris's Street Art for the Environmental Defense Fund

The viral quality of Joshua Allen Harris's inflatable street art has attracted a brand. The Environmental Defense Fund uses video of Harris's Polar Bears to help raise awareness about global warming and draw attention to the mode of transportation available beneath the city.

Harris's creatures circled the blogosphere a few months back when camera phone videos captured piles of garbage as they transformed into dancing animals and monsters when the subway system below the New York streets created enough wind to breathe life into them. I love the fantasy and playfulness that the art project brings into seemingly unremarkable New York scenes and an otherwise normal day in the life of a passerby. Hopefully this brand pairing will not only capture people's attention but also send a message that they will share.