Friday, August 1, 2008

Tell Someone Who Cares

These print ads jumped out at me on Ads of the World, simply because of the contrast between the orange graphic text and the black and white photographs. The ads are for the Australian Advertising Standards Bureau, a citizen driven MPAA, which evaluates advertising that garners public complaints. Interesting.

Of course I had to go to the website and see what sort of ads were causing a stir - who doesn't love banned advertising? It looks like most of the complaints have to do with language or sexual innuendo, and a lot of the ads are upheld after review.

Here is one of the ads that caused a stir last year but was ultimately upheld for the agencies creative use of language, implying offensive dialog but not actually incorporating it.

Copperpot Dips - Offensive Broccoli