Koodo Mobile Diet Plan

I spent the holiday weekend in Montreal and couldn't help but notice the billboards, posters and commercials for Koodo Mobile. The ads are one part Sweat Into the Oldies, one part Orbit gum, and all over the place. You can see for yourself how the neon sweatbands and leotards circa 1982 might jump out at you in the city streets. Is that Freddy Mercury working out next to Richard Simmons?