Monday, September 8, 2008

Timberland Podium

It's officially feeling fall here in New England, the leaves are changing colors and this Timberland commercial paints a perfect picture of the lifestyle personified by this local New England brand.

Timberland is a true environmental leader, a little while back I attended a Q&A with Timberland and Mullen media agency MediaHub about their Earthkeeper campaign, promoting their boot made with recycled rubber and plastics. The campaign itself took extra steps to live true to their Green Identity, including offsetting media purchases with wind energy credits and even recycling the canvas banner ads by having them made into tote bags and later sold at the Timberland stores.

The spot is via agency Leagas Delaney and production company Rattling Stick.