Saturday, September 6, 2008

Mercedes-Benz Ghostly Projections

I was mesmerized by this commercial as it played throughout college football last night. Funny I see a lot of the best commercials in loud bars...I guess that's living in Boston.

Anyway, the first time I saw it I was speechless, and each time it aired afterwards i was equally enthralled. A ghostly past and vivid present intertwine, almost like a trace of a slide show of life's past moments, or in this case past commercials, in relation to the Mercedes E class. The ghostly images reminded me a little of the projections used in Disney's Haunted Mansion Ride, layered onto the present time but just a shadow of what they used to be.

The agency is Merkley + Partners, the director is Adam Berg of Smuggler, and the beautiful VFX work was handled by Smoke & Mirrors.