Microsoft Relaunched their "People -Ready" campaign this weekend with two animated spots told in the voices of the President and CEO of Quicksilver, and the Chief Marketing Director of Coca-Cola.
When I saw the Quicksilver ad I was immediately drawn to the aesthetic and assumed it was part of the identity of the Quicksilver brand, it wasn't until the end tag that I realized this was a Microsoft campaign, and I have to say good work. They hooked me, a person that doesn't regularly identify with their brand or messaging.
Check out the spots below, I am still digging up credit info and will include as soon as I find it.
*The Agency is JWT/New York and the production and animation is from Imaginary Forces.
3 weeks ago