Tuesday, January 6, 2009

Miniatures Used to Magnify Pollutants in Light Bulb Production

In a new PSA for WWF, miniatures shot against real life locations help to illustrate the unfortunatley filthy process of creating and environmentally "friendly" light bulb.
Directors Woods + Low of OPC credit the choice to use miniatures as a way to circomvent the over utilized stock footage that most audiences have become desensitized by. The “art installations filmed on location” combined with the gloomy monochromatic footage and bright pink product to illustrate the narative of the journey of the light bulb through production to our hands.

For more information visit: WWF